Brand Purpose

There has been a good deal of discussion lately about the importance of “brand purpose.” Brand purpose, as expressed in the marketing literature, is a higher order reason for a brand to exist than just making a profit. Simon Sinek, the top evangelist for brand purpose, has a succinct definition …

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Advertising your brand

An approach without a good marketing strategy, Instagram is the biggest mistakes you can make. If you do not have a well-designed plan will not be enough to share quality content with relevant hashtags. A is a single platform for social media; Instagram must promote your style. Read on to …

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